How to Get Personal with Millennials


You may already know the hard facts on Millennials; born between 1980 and 2000. Biggest generation by number. Will be 50% of the workforce by 2020. Prefer sharing to owning. The need for instant gratification. And, oh yeah – for Millennials the digital channel is everything.

Why Digital Personalization Will Be Huge


From where I sit, it’s taken over a decade for the next big thing to hit. Not some fad, not the latest cool idea, but something that is so much more effective than what’s in today’s digital toolbox, that like web video it will inevitably take over for good.

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