The Power of Personalization


Companies are changing the language and putting aside the formal authoritative voice they used to have years ago, for the use of animated characters, colorful settings and lots of movement. Why?

Rethinking the P’s of Marketing


The 4 P's still play a crucial role in today's rapid-fire digital landscape, but their meaning has changed. Dr. Philip Kotler the father of modern marketing, popularized the 4 P's in the sixties.

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